Company Filing History:
4 out of 27,427 
2 out of 2 
1 out of 1,628 
Years Active: 2005-2015
Title: Innovations by Inventor Lebin Cheng
Introduction
Lebin Cheng is a notable inventor based in Fremont, CA (US), recognized for his contributions to network technology. He holds a total of 8 patents, showcasing his innovative approach to enhancing user experiences through targeted advertising and network traffic management.
Latest Patents
Cheng's latest patents include groundbreaking technologies aimed at improving advertisement delivery on the web. One of his patents focuses on network devices that replace advertisements on webpages. This technique involves intercepting responses that include advertisements and embedding more relevant ads based on user interests. The network device operates in-line at a data traffic point, ensuring that the preferable advertisement is served when the webpage is displayed.
Another significant patent involves a network device designed for monitoring and modifying network traffic between end users and content providers. This device provides targeted advertisements based on the data traffic generated by the user. Unlike traditional proxy servers, Cheng's network device operates transparently, examining all data packets exchanged between the user's computer and the visited website. The device alters the payloads of these packets to deliver targeted commercial information while keeping the packet headers largely intact.
Career Highlights
Throughout his career, Lebin Cheng has worked with prominent companies such as Hewlett-Packard Development Company, L.P. and Red Aril, Inc. His experience in these organizations has contributed to his expertise in network technologies and advertising solutions.
Collaborations
Cheng has collaborated with notable individuals in the field, including Aiguo Fei and Vasantkumar Balakrishnan. These collaborations have further enriched his work and innovations in network devices and advertising technologies.
Conclusion
Lebin Cheng's innovative patents and career achievements highlight his significant contributions to the field of network technology and advertising. His work continues to influence how advertisements are delivered and experienced by users online.