Company Filing History:
Years Active: 2019-2020
Title: Innovations by Lawrence Lo in Online Advertising Technology
Introduction
Lawrence Lo is an accomplished inventor based in Redwood City, CA. He has made significant contributions to the field of online advertising technology, holding two patents that focus on improving the efficiency and effectiveness of advertising performance data analysis.
Latest Patents
One of Lawrence Lo's latest patents is titled "Systems, methods, and devices for pipelined processing of online advertising performance data." This invention discloses systems that identify and analyze online advertising performance data by receiving data records that characterize interactions between users and advertisement campaigns. The systems generate intermediate data objects by partitioning online advertising data records based on temporal data categories. This innovative approach allows for a more structured analysis of advertising performance over time.
Another notable patent by Lawrence Lo is "Systems, methods, and devices for spend control in online advertising." This invention outlines systems that include multiple advertisement servers across different data centers. It features a performance data aggregator that receives performance data from these servers and a spend control analyzer that generates data objects to manage advertisement operations within budgetary constraints. This patent aims to optimize advertising spend while ensuring effective campaign management.
Career Highlights
Lawrence Lo is currently employed at Amobee, Inc., where he continues to develop innovative solutions in the online advertising space. His work focuses on enhancing the capabilities of advertising systems to better serve clients and improve overall performance.
Collaborations
Lawrence collaborates with talented professionals in his field, including Santanu Kolay and Bin Song. Their combined expertise contributes to the advancement of technologies that drive the online advertising industry forward.
Conclusion
Lawrence Lo's contributions to online advertising technology through his patents demonstrate his commitment to innovation and efficiency in the industry. His work at Amobee, Inc. continues to influence the way advertising performance data is analyzed and managed.