Lawrence A Weyer

Title: The Innovations of Lawrence A. Weyer

Introduction

Lawrence A. Weyer is an accomplished inventor based in San Mateo, California. He has made significant contributions to the field of technology, particularly in measuring web traffic related to offline advertising campaigns. His innovative approach has garnered attention in the industry.

Latest Patents

Weyer holds a patent for a "System for measuring web traffic related to an offline advertising campaign." This system includes a processor and a memory that stores details about an offline advertising campaign, a time period, a set of users, and web traffic data. The processor identifies the campaign and measures the web traffic related to it during the specified time period. This invention is particularly valuable for advertisers seeking to understand the effectiveness of their offline marketing efforts.

Career Highlights

Lawrence A. Weyer is currently employed at Yahoo! Inc., where he continues to innovate and develop new technologies. His work has had a lasting impact on how companies analyze the effectiveness of their advertising strategies. With a focus on integrating offline and online marketing data, Weyer is at the forefront of a growing field.

Collaborations

Some of Weyer’s notable coworkers include Bassel Ojjeh and Robert J. Page. Their collaborative efforts contribute to the innovative environment at Yahoo! Inc., fostering advancements in technology and advertising analytics.

Conclusion

Lawrence A. Weyer is a notable inventor whose work in measuring web traffic related to offline advertising campaigns has made a significant impact in the industry. His contributions continue to shape the way advertisers understand their audience and measure campaign effectiveness.