Company Filing History:
Years Active: 2015-2024
Title: Laurie Martone: Innovator in Video Delivery Technology
Introduction
Laurie Martone is a notable inventor based in Sea Cliff, NY (US), recognized for her contributions to video delivery technology. With a total of five patents to her name, Martone has made significant strides in understanding viewer interaction with video content and the Internet.
Latest Patents
One of Martone's latest patents is a system and method for set-top box viewing data. This innovation focuses on the collection and analysis of viewing data to provide insights into how viewers interact with video content. The system allows for the controlled transmission of viewing data to a data repository, enabling the selective targeting of specific viewers or households. This data can be combined with demographic information, anonymized, and encrypted to ensure privacy. The embodiments of this patent facilitate precision selection of media opportunities by analyzing detailed characteristics associated with broadcasts, including audience movement and specific viewer behaviors, such as website visits. This technology aims to improve the effectiveness and return on investment for programming, promotional spots, and advertisements by predicting the effective yield of broadcasts based on concrete data.
Career Highlights
Laurie Martone has established herself as a key player in the field of video delivery technology through her innovative patents. Her work has contributed to advancements in how media companies understand and engage with their audiences.
Collaborations
Martone collaborates with talented individuals such as Gemma Toner and Colleen Moraghan, who contribute to her projects and innovations.
Conclusion
Laurie Martone's work in video delivery technology exemplifies the impact of innovation on media engagement. Her patents not only enhance understanding of viewer behavior but also improve the effectiveness of advertising and programming strategies.