This inventor holds 2 USPTO granted patents and 1 published patent application. Top assignee: The Nielsen Comapny (US), LLC. Active years: 2024-2025.
Company Filing History:
Years Active: 2024-2025
Title: Innovations by Inventor Lauren Howard
Introduction
Lauren Howard is a notable inventor based in Chicago, IL (US). She has made significant contributions to the field of viewership data adjustment, holding 2 patents that showcase her innovative approach to media analytics.
Latest Patents
One of her latest patents is titled "Methods and apparatus for co-viewing adjustment." This invention includes methods and apparatus that can be utilized to perform co-viewer adjustment. The apparatus comprises at least one memory, machine-readable instructions, and processor circuitry. These components work together to determine compliant and non-compliant household panel meter data based on household metrics for past viewing behavior. The invention also adjusts undercounted viewership data based on an active media session interval associated with the household metrics. Additionally, it adjusts overcounted viewership data based on a viewership model, which is trained using the compliant household panel meter data. The output is adjusted viewership data based on the refined undercounted and overcounted viewership data.
Career Highlights
Lauren Howard is currently employed at The Nielsen Company (US), LLC, where she applies her expertise in media analytics. Her work focuses on enhancing the accuracy of viewership data, which is crucial for advertisers and media companies.
Collaborations
Some of her notable coworkers include Jonathan Ouegnin and Balachander Shankar, who contribute to the innovative environment at The Nielsen Company.
Conclusion
Lauren Howard's contributions to the field of viewership data adjustment highlight her role as a leading inventor in media analytics. Her patents reflect her commitment to improving the accuracy of viewership metrics, which is essential in today's media landscape.