Laura J DeSoto

Title: Innovator Spotlight: Laura J. DeSoto

Introduction: Laura J. DeSoto, based in Newport Beach, CA, is an accomplished inventor with a remarkable portfolio of eight patents. Her innovative work primarily focuses on developing systems and methods for direct marketing campaign planning. DeSoto's contributions have significantly impacted how companies approach consumer targeting and marketing strategies.

Latest Patents: Among her latest patents, DeSoto has engineered systems that enhance direct marketing campaign planning environments. These systems refine selection strategies to identify consumers from a credit bureau or other consumer databases. The refined criteria allow for the execution of marketing campaigns on comprehensive consumer databases, which are routinely updated to ensure accuracy and relevancy. Notably, her approach employs a stable subset of data, representing about 10% of the full database, which is regenerated weekly. This methodology supports campaign developers in testing their strategies while ensuring the protection of proprietary data for multiple clients.

Career Highlights: Laura J. DeSoto has made significant strides in her career, particularly while working with Experian Information Solutions, Inc. Her role within the company highlights her commitment to driving innovation in marketing technology. Through her expertise, she has successfully navigated the complexities of consumer data and privacy issues while enhancing the functionality of marketing systems.

Collaborations: Throughout her professional journey, DeSoto has collaborated with notable coworkers, including Kristi Ann Adkinson and Venkat R. Achanta. These partnerships have enabled her to refine her innovations and expand upon her groundbreaking work in direct marketing.

Conclusion: Laura J. DeSoto's contributions to the field of marketing technology showcase her ingenuity and dedication as an inventor. Her patented systems not only streamline the marketing process but also prioritize consumer privacy, demonstrating the dual focus on innovation and ethics. With a continuing commitment to improving the ways businesses connect with consumers, DeSoto remains a pivotal figure in the realm of marketing innovations.