This inventor holds 2 USPTO granted patents. Top assignee: Yahoo! Inc.. Active years: 2010.
Location History:
- San Mateo, CA (US) (2010)
- San Francisco, CA (US) (2010)
Company Filing History:
Years Active: 2010
Title: Larry Weyer: Innovator in Web Usage Processing and Automobile Marketing Research
Introduction
Larry Weyer is a notable inventor based in San Mateo, CA. He has made significant contributions to the fields of web usage processing and automobile marketing research. With a total of 2 patents, Weyer has developed innovative methods that enhance the analysis of web data and provide valuable insights for the automotive industry.
Latest Patents
Weyer's latest patents include "Methods of processing and segmenting web usage information." This invention addresses the challenge of analyzing vast amounts of data collected from website usage. By creating reverse sorted associative containers for different sections of a website, Weyer simplifies the segmentation of web usage data. Metrics such as page views, time spent, and sessions serve as keys, while web viewer identifiers are associated as values. This method allows for effective segmentation based on percentiles, facilitating better data analysis.
Another significant patent is the "System and method for providing automobile marketing research information." This invention focuses on generating customized reports that deliver pre-sale marketing research information about potential auto shoppers. The reports not only provide insights into specific auto models but also include competitor analysis and demographic information about potential buyers. This innovation aids automotive companies in understanding market trends and consumer interests.
Career Highlights
Larry Weyer has built a successful career at Yahoo! Inc., where he has applied his expertise in technology and data analysis. His work has contributed to the development of tools and systems that enhance user experience and marketing strategies.
Collaborations
Throughout his career, Weyer has collaborated with talented individuals such as Jagdish Chand and Ken Mallon. These partnerships have fostered innovation and creativity in his projects.
Conclusion
Larry Weyer is a distinguished inventor whose work in web usage processing and automobile marketing research has made a lasting impact. His innovative patents continue to shape the way data is analyzed and utilized in various industries.