Company Filing History:
Years Active: 2013-2025
Title: Innovations by Kristi Ann Adkinson
Introduction
Kristi Ann Adkinson is an accomplished inventor based in Algonquin, IL (US). She has made significant contributions to the field of direct marketing through her innovative patents. With a total of 8 patents to her name, Kristi has developed systems that enhance the efficiency and effectiveness of marketing campaigns.
Latest Patents
One of her latest patents focuses on systems and methods for providing a direct marketing campaign planning environment. This invention refines selection strategies for identifying consumers from credit bureaus or other consumer databases. The system allows campaign developers to test their strategies on a stable subset of the credit database, which is updated regularly. This ensures that the data remains relevant and accurate for marketing purposes. The environment also allows clients to access both attributes calculated by the credit bureau and proprietary data owned by the client, all while maintaining privacy and data integrity.
Career Highlights
Kristi works at Experian Information Solutions, Inc., where she applies her expertise in developing innovative marketing solutions. Her work has significantly impacted how companies approach direct marketing, making it more data-driven and consumer-focused.
Collaborations
Some of her notable coworkers include Laura J DeSoto and Venkat R Achanta, who contribute to the collaborative environment at Experian.
Conclusion
Kristi Ann Adkinson's contributions to the field of direct marketing through her patents demonstrate her innovative spirit and commitment to enhancing marketing strategies. Her work continues to influence the industry positively.