Company Filing History:
Years Active: 2019
Title: Innovations by Krishna Botla in Shopper Behavior Analytics
Introduction
Krishna Botla is an accomplished inventor based in State College, PA (US). He has made significant contributions to the field of shopper behavior analytics, holding two patents that focus on understanding consumer decision-making processes during shopping trips. His work aims to provide valuable insights to manufacturers and retailers, enhancing their strategies for product and brand strength.
Latest Patents
Krishna Botla's latest patents include a method and system for analyzing product strength or brand strength by determining shopper decision behavior during a shopping trip. This innovative approach allows for the analysis of whether a shopper's decision to purchase an item occurred at-shelf or pre-shelf. By aggregating decision data across many shoppers over time, analytics can be generated regarding the strength of a product or brand. This analysis can then be utilized to make recommendations to manufacturers or retailers on how to strengthen their products or brands. The deployment of cameras and mobile signal sensors is employed to recognize shoppers and track their behavior, while demographic information about the tracked shoppers can also be estimated.
Another notable patent focuses on brand-switching analysis using longitudinal tracking of at-shelf shopper behavior. This method analyzes shopper switching behavior over multiple shopping trips, generating a shopper behavior profile. By aggregating profile data across many shopping trips, analytics can be produced regarding the shopper's behavior concerning switching between products or brands. This data can help manufacturers or retailers influence shoppers to switch to their brand or prevent them from switching to a competitor. Similar to his other patent, this method also utilizes cameras and mobile signal sensors to track shopper behavior and fuse visual and mobile signal trajectories with Point of Sale (PoS) data.
Career Highlights
Krishna Botla is currently employed at Videomining Corporation, where he continues to innovate in the field of shopper behavior analytics. His work has positioned him as a key player in understanding consumer behavior and enhancing retail strategies.
Collaborations
Some of his notable coworkers include Jeff Hershey and Rajeev Sharma, who contribute to the collaborative environment at Videomining Corporation.
Conclusion
Krishna Botla's innovative patents and contributions to shopper behavior analytics demonstrate his commitment to enhancing the understanding of consumer decision-making. His work not only benefits manufacturers and retailers but also advances the field of consumer research.