Company Filing History:
Years Active: 2012
Title: Korrapati Kaliana Rao: Innovator in Multimedia Advertisement Systems
Introduction
Korrapati Kaliana Rao is a notable inventor based in Bengaluru, India. He has made significant contributions to the field of multimedia advertisement systems. His innovative approach focuses on enhancing the relevance of advertisements for subscribers based on their individual preferences and behaviors.
Latest Patents
Korrapati Kaliana Rao holds a patent for a system and method for selective transmission of multimedia based on a subscriber behavioral model. This advertisement system is designed to provide subscribers with the most relevant advertisements tailored to their individual purchase predictions. It takes into account contextual information such as location, ongoing public events, festivals, and personal events. The system customizes advertisements to suit the audiovisual, language, and textual caption preferences of the subscribers. Additionally, it tracks various promotional offers made to subscribers from the time the offer is made until it is redeemed. The methods employed in this system include learning purchase predictions, preferred streaming schedules, and subscriber preferences regarding audiovisual aspects of advertisements. Purchase predictions are derived from historical purchase data using time series analysis, while the influence of events is modeled using Bayesian network models. Korrapati Kaliana Rao has 1 patent to his name.
Career Highlights
Korrapati Kaliana Rao is associated with Saytam Computer Services Limited, where he continues to innovate in the field of multimedia advertising. His work has been instrumental in developing systems that enhance user engagement through personalized advertising experiences.
Collaborations
Some of his notable coworkers include Sridhar Gangadharpalli and Sridhar Varadarajan. Their collaboration has contributed to the advancement of technology in the advertising sector.
Conclusion
Korrapati Kaliana Rao's innovative work in multimedia advertisement systems showcases his commitment to enhancing user experience through technology. His contributions are paving the way for more personalized and effective advertising solutions.