This inventor holds 1 USPTO granted patent. Top assignee: Amazon Technologies, Inc.. Active years: 2022.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile
Company Filing History:
Years Active: 2022
Title: The Innovative Mind of Kimberly Michele Wike
Introduction
Kimberly Michele Wike is a notable inventor based in Lynnwood, WA (US). She has made significant contributions to the field of online advertising through her innovative patent. Her work exemplifies the intersection of technology and marketing, showcasing her expertise in optimizing advertising strategies.
Latest Patents
Wike holds a patent for "Optimized management of online advertising auctions." This patent involves methods, systems, and computer-readable media designed for the optimized management of online advertising auctions. The auction management system she developed sends bids for various bidding units, such as keywords or product identifiers, to an advertising vendor. Each bid includes a value per click associated with search results pages or web pages for specific search terms. The system determines success metrics based on user traffic for links associated with winning bids and calculates an optimal bid for each bidding unit. This innovative approach enhances the efficiency of online advertising auctions.
Career Highlights
Kimberly Wike is currently employed at Amazon Technologies, Inc., where she continues to push the boundaries of advertising technology. Her work at Amazon has allowed her to apply her inventive skills in a dynamic and fast-paced environment. With her background and expertise, she has become a valuable asset to her team.
Collaborations
Wike has collaborated with talented individuals such as Ehtesham Sam Haque and Purak Jain. These collaborations have contributed to the development of her innovative ideas and the successful implementation of her patent.
Conclusion
Kimberly Michele Wike is a pioneering inventor whose work in online advertising has made a significant impact on the industry. Her patent for optimized management of online advertising auctions demonstrates her innovative spirit and technical expertise. Through her career at Amazon Technologies, Inc., she continues to shape the future of advertising technology.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile