Khushi Gupta

Title: Khushi Gupta: Innovator in Social Network Analysis

Introduction: Khushi Gupta is a talented inventor based in Pune, India. She has made significant contributions to the field of social network analysis through her innovative patent. Her work focuses on identifying target customers to mitigate the effects of negative campaigns in social networks.

Latest Patents: Khushi Gupta holds a patent titled "Identifying target customers to stem the flow of negative campaign." This patent describes a system and method for stemming the flow of information from a negative campaign. The invention identifies the status of each node in a social network graph, indicating whether it has been infected with information from a negative campaign. It also identifies the source and flow of the negative campaign based on the status of preselected nodes and the topology of the social network graph. A susceptibility score is computed for nodes that have not received the information, allowing for the identification of those susceptible to adopting and spreading the negative campaign information. Khushi Gupta has 1 patent to her name.

Career Highlights: Khushi Gupta is currently employed at Adobe, Inc., where she applies her expertise in social network analysis. Her innovative approach to understanding the dynamics of information flow in social networks has garnered attention in the industry.

Collaborations: Khushi has collaborated with notable colleagues, including Balaji Vasan Srinivasan and Akshay Kumar, who contribute to her innovative projects and research.

Conclusion: Khushi Gupta is a pioneering inventor whose work in social network analysis is making a significant impact. Her patent demonstrates her ability to address complex challenges in the digital landscape.