Company Filing History:
Years Active: 2019-2021
Title: Kevin Thakkar: Innovator in Online Advertising Technologies
Introduction
Kevin Thakkar is a prominent inventor based in Sunnyvale, CA (US). He has made significant contributions to the field of online advertising through his innovative patents. With a total of 4 patents, Thakkar has developed systems and methods that enhance the effectiveness of online media campaigns.
Latest Patents
Thakkar's latest patents include groundbreaking technologies aimed at predicting and pricing Gross Rating Points (GRPs) for online advertising media campaigns. One of his notable inventions involves characterizing websites and viewers to predict GRPs based on viewer data. This system establishes a truth set of viewers with known characteristics, which is then compared with historical and current media viewing activity. By determining the degree of polarity for different media properties, Thakkar's methods allow advertisers to price their campaigns according to the GRPs delivered.
Another significant patent focuses on employing supervised machine learning methods to model viewer behavior. This invention utilizes activities and attributes of viewers to produce models that determine the probabilities of an unknown viewer belonging to specific demographic segments. These models are crucial for bidding in online advertisements and predicting on-target impressions and GRPs in advance of campaigns.
Career Highlights
Kevin Thakkar is currently employed at Adobe, Inc., where he continues to innovate in the realm of online advertising technologies. His work has positioned him as a key player in the industry, contributing to the advancement of advertising strategies that leverage data-driven insights.
Collaborations
Thakkar collaborates with talented individuals such as John Hughes and Adam Rose, who share his passion for innovation in advertising technologies. Their combined expertise fosters a creative environment that drives the development of cutting-edge solutions.
Conclusion
Kevin Thakkar's contributions to online advertising through his patents demonstrate his commitment to enhancing the effectiveness of media campaigns. His innovative approaches are shaping the future of advertising technology, making him a notable figure in the industry.