Kevin Michael Hannan

Title: Kevin Michael Hannan: Innovator in Audience Measurement Technology

Introduction

Kevin Michael Hannan is a notable inventor based in San Mateo, CA (US). He has made significant contributions to the field of audience measurement technology, holding a total of 6 patents. His work focuses on methods and apparatuses that enhance the accuracy and anonymity of audience measurement data.

Latest Patents

Hannan's latest patents include innovative methods to obtain anonymous audience measurement data from network server data for specific demographic and usage profiles. One of the key methods disclosed involves accessing demographic and identification information for subscribers of a service provider based on initial data received from an audience measurement entity. This method also includes accessing network log data stored by the service provider for the subscribers using the identification information. The process determines audience measurement data for the subscribers based on the network log data, demographic information, and identification information, ultimately removing the identification information to provide anonymous audience measurement data to the audience measurement entity.

Another patent focuses on similar methods and apparatuses to obtain anonymous audience measurement data. This method comprises obtaining a demographic profile and a network usage profile, sampling customer data stored in a customer database that is not accessible by the audience measurement entity, and processing log data obtained from a network server to determine audience measurement data associated with customers in the sample. The identification information is then removed to prepare the anonymous audience measurement data for the audience measurement entity.

Career Highlights

Kevin Michael Hannan is currently employed at The Nielsen Company (US), LLC, where he continues to develop innovative solutions in audience measurement. His work has significantly impacted how demographic and usage data is collected and analyzed, ensuring privacy and accuracy.

Collaborations

Hannan has collaborated with notable colleagues, including Achilleas Papakostas and Albert Ronald Perez, contributing to advancements in audience measurement technologies.

Conclusion

Kevin Michael Hannan's contributions to audience measurement technology reflect his commitment to innovation and privacy. His patents demonstrate a forward-thinking approach to data collection, ensuring that audience measurement can be both effective and respectful of individual privacy.