Ketan Chandak

Title: Ketan Chandak: Innovator in Advertisement Optimization

Introduction

Ketan Chandak is a notable inventor based in Bengaluru, India. He has made significant contributions to the field of advertisement technology. His innovative approach focuses on optimizing advertisement yield while reducing latency, which is crucial in today's fast-paced digital environment.

Latest Patents

Ketan holds a patent for a "System and a method for optimizing advertisement yield and reducing advertisement latency." This invention involves a sophisticated system that receives ad requests and initiates parallel bid requests to various platforms. The system efficiently determines the highest bid from header bidding partners in real-time. It also creates a prioritized list of demand sources from a mediation platform. By caching the highest bid and its associated ad object, the system can submit this information to the mediation platform in a single hop. This innovative approach allows for the selection of ad objects based on real-time data, optimizing ad selection and reducing latency.

Career Highlights

Ketan is currently employed at Adster Technologies Pvt. Ltd., where he continues to develop cutting-edge solutions in advertisement technology. His work has been instrumental in enhancing the efficiency of ad placements and improving overall user experience.

Collaborations

Ketan collaborates with talented professionals such as Ranganathan Srinivasan and Girish Vishwanath Chirravoori. Together, they contribute to the advancement of advertisement technologies and strategies.

Conclusion

Ketan Chandak's innovative work in advertisement optimization showcases his commitment to enhancing digital advertising efficiency. His patent reflects a deep understanding of the complexities involved in ad technology, making him a valuable asset in the industry.