Kent Tseng

Title: Kent Tseng: Innovator in Unique Household Identifiers

Introduction

Kent Tseng is a notable inventor based in Westbury, NY (US). He has made significant contributions to the field of data privacy and identification through his innovative patents. With a total of 3 patents, Tseng is recognized for his work in generating unique household identifiers that enhance data security.

Latest Patents

One of Kent Tseng's latest patents focuses on generating deterministic de-identified unique household identifiers (UHIDs). In an anonymous matching system, a demand-side service platform (DSP) may select segments to populate a target audience. A data warehouse platform and a multichannel video programming distributor (MVPD) platform ingest address lists, eliminate personally identifiable information (PII) from the address lists, and process the de-identified addresses to generate deterministic unique anonymous household identifiers (UHIDs). Households may be selected, for example, at the DSP's direction, to form a query request without exposing the PII. In response to the query request, the MVPD platform determines a matching UHID and includes a matching household attribute, such as an IP address or the like, in a query response without exposing the PII.

Career Highlights

Kent Tseng is currently employed at Csc Holdings, LLC, where he continues to develop innovative solutions in data management and privacy. His work has been instrumental in advancing the technology used in anonymous data matching systems.

Collaborations

Kent collaborates with talented professionals in his field, including Wael Sabra and William Feininger. Their combined expertise contributes to the success of the projects they undertake.

Conclusion

Kent Tseng is a pioneering inventor whose work in generating unique household identifiers is shaping the future of data privacy and security. His contributions are vital in creating systems that protect personal information while enabling effective data utilization.