Ken Mallon

Title: Ken Mallon - Innovator in Automobile Marketing Research

Introduction

Ken Mallon is a notable inventor based in Los Altos, California. He has made significant contributions to the field of automobile marketing research. His innovative approach has led to the development of a unique system that enhances the understanding of consumer interest in various auto models.

Latest Patents

Ken Mallon holds a patent for a "System and method for providing automobile marketing research information." This patent describes a system that generates customized reports regarding pre-sale auto interest. The reports are designed to provide valuable marketing research information about potential shoppers of specific auto models. Additionally, they offer insights into competitors' auto models and include demographic and interest information of potential shoppers.

Career Highlights

Ken Mallon has had a successful career, working at Yahoo! Inc., where he has applied his expertise in marketing research. His work has been instrumental in shaping how automobile companies understand consumer behavior and preferences.

Collaborations

Throughout his career, Ken has collaborated with talented individuals such as Jagdish Chand and Larry Weyer. These collaborations have further enriched his work and contributed to the success of his projects.

Conclusion

Ken Mallon is a distinguished inventor whose work in automobile marketing research has made a lasting impact. His innovative patent and career at Yahoo! Inc. highlight his commitment to advancing the understanding of consumer interests in the automotive industry.