This inventor holds 1 USPTO granted patent and 1 published patent application. Top assignee: The Nielsen Comapny (US), LLC. Active years: 2026.
Company Filing History:
Years Active: 2026
Title: Keith Tirimba: Innovator in Demographic Distribution Target Calculation
Introduction
Keith Tirimba is an accomplished inventor based in Tampa, FL (US). He has made significant contributions to the field of demographic distribution through his innovative patent. His work focuses on enhancing the accuracy of assignment models by utilizing advanced methods for calculating target distributions.
Latest Patents
Keith Tirimba holds a patent titled "Panel and universe estimate based demographic distribution target calculation for assignment models." This patent describes a method that includes determining a provider distribution by television viewing area using a provider-reported number of subscribers. It also involves obtaining a target distribution of a characteristic for the television viewing area. The method employs iterative proportional fitting to determine provider-specific distributions of the characteristic, which are then used to assign values to households that are subscribers of the return path data provider.
Career Highlights
Keith Tirimba is currently associated with The Nielsen Company (US), LLC, where he applies his expertise in demographic analysis and data distribution. His innovative approach has contributed to the company's ability to provide accurate demographic insights to its clients.
Collaborations
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Conclusion
Keith Tirimba's work exemplifies the intersection of technology and demographic analysis, showcasing his innovative spirit and dedication to improving assignment models. His contributions continue to influence the field and enhance the accuracy of demographic data distribution.