Keisha Daruvalla

Title: Keisha Daruvalla: Innovator in Social Media Analytics

Introduction

Keisha Daruvalla is a prominent inventor based in Austin, TX (US). She has made significant contributions to the field of social media analytics, particularly in measuring customer satisfaction and loyalty. Her innovative approach combines technology and social media data to provide valuable insights for organizations.

Latest Patents

Keisha holds a patent for a method and apparatus to calculate real-time customer satisfaction and loyalty metrics using social media analytics. This patent describes a system that provides near-real-time measurements of sentiment and advocacy associated with user interactions within a social media environment. The process involves analyzing two sets of social media data to generate social network advocacy (SNA) data, which is then transformed into SNAP metric data. This innovative method allows organizations to gauge sentiment and advocacy effectively, enabling them to respond to customer feedback promptly.

Career Highlights

Keisha is currently employed at Dell Products Inc., where she applies her expertise in social media analytics. Her work focuses on enhancing customer engagement and satisfaction through innovative technological solutions. With her unique skill set, she has positioned herself as a valuable asset in the tech industry.

Collaborations

Keisha has collaborated with notable colleagues, including Munish Gupta and Shree A Dandekar. These partnerships have allowed her to expand her knowledge and contribute to various projects within her field.

Conclusion

Keisha Daruvalla is a trailblazer in the realm of social media analytics, with a patent that showcases her innovative spirit. Her work at Dell Products Inc. and collaborations with esteemed colleagues further highlight her impact on the industry. Keisha's contributions are paving the way for advancements in understanding customer sentiment and loyalty through technology.