This inventor holds 1 USPTO granted patent. Top assignee: Massachusetts Mutual Life Insurance Company. Active years: 2026.
Company Filing History:
Years Active: 2026
Title: Innovations by Katie House in Machine Learning Marketing
Introduction
Katie House is an accomplished inventor based in Springfield, MA (US). She has made significant contributions to the field of machine learning, particularly in the area of mixed media marketing. Her innovative approach combines data analysis with marketing strategies to optimize budget allocation and improve conversion rates.
Latest Patents
Katie House holds a patent for "Systems and methods for machine learning modeling of mixed media marketing." This patent describes a system that monitors impression data from various media channels, analyzing the attributes of content presented. The system inputs both impression data and conversion data into a machine learning predictive model. This model is trained to assess the impact of historical impression data on conversion data for each media channel. It incorporates an impressions/conversions predictive model that generates coefficients to measure the attribution of different channel and campaign combinations to predicted conversions. Additionally, the model includes an optimization framework that effectively allocates marketing budgets among various channels and campaigns to achieve incremental conversions. This innovative predictive modeling provides a deeper understanding of budget allocation strategies for mixed media marketing.
Career Highlights
Katie House is currently employed at Massachusetts Mutual Life Insurance Company, where she applies her expertise in machine learning and marketing. Her work focuses on developing systems that enhance marketing effectiveness through data-driven insights.
Collaborations
Katie collaborates with talented colleagues, including Yuzhi Ma and Sean D'Angelo, who contribute to her projects and help advance their shared goals in marketing innovation.
Conclusion
Katie House's contributions to machine learning and marketing demonstrate her commitment to innovation and excellence. Her patent reflects a significant advancement in understanding and optimizing marketing strategies through data analysis.