Company Filing History:
Years Active: 2016-2020
Title: The Innovative Mind of Justin K Sung
Introduction
Justin K Sung is a prominent inventor based in Berkeley, CA. He has made significant contributions to the field of advertising technology, holding a total of 5 patents. His work focuses on enhancing the effectiveness of advertising campaigns through innovative systems and methods.
Latest Patents
Among his latest patents, Justin has developed systems and methods for planning and executing strategic advertising campaigns on television. These patents detail how a demand-side platform can receive ad slot opportunities from TV programming sources. The platform analyzes these ad slots to create a prioritized list of placement opportunities for advertisers. Each ad slot is evaluated based on past viewership data and desired targeting characteristics, which may include conventional age and gender targeting, as well as strategic targeting characteristics. Scores are assigned to each ad slot based on projected on-target impressions and associated costs. This process allows for a comprehensive view of projected results across various networks and time slots. After the completion of a campaign, actual viewership data is collected, processed, and reported to assess the campaign's effectiveness.
Career Highlights
Justin has worked with notable companies such as Adobe Systems Inc. and Adobe, Inc. His experience in these organizations has contributed to his expertise in advertising technologies and systems.
Collaborations
Some of Justin's notable coworkers include Alexander R Hood and Jason Lopatecki. Their collaboration has likely fostered a creative environment that encourages innovation and the development of cutting-edge solutions in advertising.
Conclusion
Justin K Sung is a visionary inventor whose work in advertising technology has paved the way for more effective and strategic advertising campaigns. His contributions continue to influence the industry and inspire future innovations.