Joseph Samuel Marcus

Title: Joseph Samuel Marcus: Innovator in Advertisement Campaign Optimization

Introduction

Joseph Samuel Marcus is an accomplished inventor based in New York, NY (US). He has made significant contributions to the field of advertisement technology, particularly in optimizing advertisement campaigns through innovative methods and apparatuses. His work focuses on providing real-time recommendations to enhance the effectiveness of advertising strategies.

Latest Patents

Joseph Samuel Marcus holds a patent for the "Provision of recommendations to adjust the advertisement campaign based on real-time generation of a campaign outcome index." This patent describes apparatuses, methods, and storage media designed to provide recommendations for an advertisement campaign. The invention includes a campaign outcome index provision engine that generates a campaign outcome index (COI) based on the ratio between actual outcome key performance indicators (KPIs) and baseline outcome KPIs. Additionally, a recommendation engine is included to suggest adjustments to the advertisement campaign based on the generated COI.

Career Highlights

Joseph is currently employed at Ispot.tv, Inc., where he continues to develop innovative solutions for advertisement optimization. His work has positioned him as a key player in the industry, contributing to advancements that help companies maximize their advertising effectiveness.

Collaborations

Joseph has collaborated with notable colleagues, including Sean Muller and Stuart Schwartzapfel. These partnerships have fostered a creative environment that encourages the development of cutting-edge advertising technologies.

Conclusion

Joseph Samuel Marcus is a notable inventor whose work in advertisement campaign optimization has the potential to transform how companies approach their marketing strategies. His innovative patent and collaborative efforts highlight his commitment to advancing the field of advertisement technology.