Joseph Epperson

Title: Joseph Epperson: Innovator in Shape-Based Targeting Systems

Introduction

Joseph Epperson is a notable inventor based in Cary, NC (US), recognized for his contributions to the field of advertising technology. He holds three patents that focus on improving advertisement performance through innovative targeting systems. His work has significantly impacted how advertisements are delivered and optimized for various audiences.

Latest Patents

Epperson's latest patents include a "System for improving shape-based targeting by using interest level data." This system involves creating trade zones that group parameters to deliver custom shapes, clustering these shapes based on offline data and geographic distribution of IP addresses. The method analyzes data consumption rates to determine audience interest, allowing for targeted advertising based on selected trade zones.

Another significant patent is the "System for handling multiple simultaneous campaigns that improves advertisement performance through shape-based targeting and real-time impression acquisition." This invention outlines a method for receiving bid requests, creating advertisement sets, and filtering them to enhance targeting based on audience parameters. The system aims to optimize advertisement display through real-time data analysis.

Career Highlights

Joseph Epperson is currently employed at Maxpoint Interactive, Inc., where he applies his expertise in developing advanced advertising technologies. His innovative approaches have contributed to the company's success in the competitive advertising landscape.

Collaborations

Epperson has collaborated with notable coworkers, including Kurt Carlson and Christopher Farmer. Their combined efforts have fostered a creative environment that encourages the development of cutting-edge advertising solutions.

Conclusion

Joseph Epperson's work in shape-based targeting systems exemplifies the intersection of technology and advertising. His patents reflect a commitment to enhancing advertisement performance through innovative methods. Epperson continues to be a significant figure in the field, driving advancements that shape the future of advertising technology.