Company Filing History:
Years Active: 2019-2025
Title: Inventor Joonho Moon: Innovating Biological Response Measurement
Introduction
Joonho Moon is an accomplished inventor based in Kingston, MA, who has made significant contributions to the field of biological response measurement. With two patents to his name, his innovative methods and inventions are paving the way for advancements in understanding how audiences react to various presentations.
Latest Patents
One of Joonho Moon's latest patents focuses on "Determining Intensity of a Biological Response to a Presentation." This innovative approach provides methods, apparatus, systems, and articles of manufacture that enhance the understanding of biological responses through the analysis of galvanic skin response (GSR) data. The method involves accessing GSR data collected from subjects during presentations, generating a GSR intensity profile, and determining the effectiveness of the presentation based on assigned scores. This systematic means of measuring emotional and physiological responses is crucial for various applications, including marketing and educational strategies.
Career Highlights
Joonho Moon is currently employed at The Nielsen Company, LLC, a leading global measurement and data analytics company, where he applies his expertise to drive innovation in audience measurement and response analysis. His dedication to research and development in this field underscores the importance of understanding consumer behavior through scientific methods.
Collaborations
Working alongside notable colleagues such as Carl D. Marci and Dereck Padden, Joonho Moon has fostered a collaborative working environment that stimulates creativity and innovation. These partnerships play a vital role in enhancing the quality and reliability of their research and inventions.
Conclusion
In summary, Joonho Moon stands out as a significant figure in the realm of innovations related to biological response measurement. His patents demonstrate a profound understanding of the dynamics between human responses and presentations, offering valuable tools for various industries reliant on audience engagement and feedback. As he continues to collaborate with esteemed colleagues, the impact of his work is expected to expand, further advancing the field.