This inventor holds 1 USPTO granted patent. Top assignee: Cisco Technology, Inc.. Active years: 2011.
Company Filing History:
Years Active: 2011
Title: John Robert Horrobin: Innovator in Video Distribution Networks
Introduction
John Robert Horrobin is a notable inventor based in Cumming, GA (US). He has made significant contributions to the field of video distribution networks, particularly through his innovative patent. His work focuses on enhancing content discovery and advertising methods in digital media.
Latest Patents
Horrobin holds a patent titled "Content discovery and differential advertising in video distribution networks." This invention describes a method and apparatus for monitoring use patterns or services available information in video distribution networks. A network termination unit receives video content through a port, demodulates and decodes the signals to produce display signals. These display signals are then shown on a viewing device connected to the network termination unit. The unit monitors the use patterns and/or services available information of the viewing device. It formats this information into use pattern network packets and transmits them. A content analyzer receives these packets from the network termination unit, decodes them, and accesses the data. The content analyzer analyzes the use patterns and/or services available information and characterizes the unit. This characterization is then used to target content specifically to that unit. Horrobin's innovative approach has the potential to revolutionize how content is delivered and targeted in video distribution networks.
Career Highlights
John Robert Horrobin is currently employed at Cisco Technology, Inc., where he continues to develop and refine technologies that enhance video distribution. His work at Cisco has allowed him to collaborate with other talented professionals in the field, contributing to advancements in network technology.
Collaborations
One of his notable coworkers is James Clark, with whom he has likely shared insights and expertise in their respective areas of technology.
Conclusion
John Robert Horrobin's contributions to video distribution networks through his patent demonstrate his innovative spirit and commitment to advancing technology. His work at Cisco Technology, Inc. continues to influence the industry, paving the way for more effective content delivery methods.