Company Filing History:
Years Active: 2015-2024
Title: Innovations by John McKenna
Introduction
John McKenna is an accomplished inventor based in Northport, NY (US). He has made significant contributions to the field of video delivery technology, holding a total of five patents. His work focuses on enhancing viewer interaction with video content and the Internet.
Latest Patents
One of John McKenna's latest patents is a system and method for set-top box viewing data. This innovation allows for the collection and analysis of viewing data, providing insights into how viewers interact with video content. The system transmits this data in a controlled manner to a data repository. It can selectively target specific viewers or households to gather viewing data, which can then be combined with demographics, anonymized, and encrypted. This technology enables precision selection of media opportunities by determining detailed characteristics associated with broadcasts, including audience movement and specific viewer behaviors, such as website visits. The effective yield of broadcasts, including promotional spots and advertisements, can be predicted based on concrete data at an individual viewer level. Consequently, this innovation improves the effectiveness and return on investment for programming, promotional spots, and advertisements.
Career Highlights
John McKenna has built a successful career at Csc Holdings, LLC, where he continues to innovate in the realm of video delivery systems. His expertise in analyzing viewer data has positioned him as a key player in the industry.
Collaborations
Some of John McKenna's notable coworkers include Gemma Toner and Colleen Moraghan. Their collaborative efforts contribute to the advancement of technology within their organization.
Conclusion
John McKenna's work exemplifies the impact of innovative thinking in the field of video delivery technology. His patents not only enhance viewer engagement but also improve the overall effectiveness of media programming.