John McCloskey

Title: The Innovative Mind of John McCloskey

Introduction

John McCloskey is a notable inventor based in Woodinville, WA (US). He has made significant contributions to the field of advertising technology. His innovative approach focuses on enhancing advertisement campaigns through real-time data analysis.

Latest Patents

John McCloskey holds a patent for the "Provision of recommendations to adjust the advertisement campaign based on real-time generation of a campaign outcome index." This patent describes apparatuses, methods, and storage media designed to provide recommendations for optimizing advertisement campaigns. The invention includes a campaign outcome index provision engine that generates a campaign outcome index (COI) based on the ratio between actual outcome key performance indicators (KPIs) and baseline outcome KPIs. Additionally, a recommendation engine is included to suggest adjustments to advertisements during the campaign based on the generated COI.

Career Highlights

John McCloskey is currently employed at Ispot.tv, Inc., where he applies his expertise in advertising technology. His work focuses on developing innovative solutions that improve the effectiveness of advertisement campaigns. With a strong background in technology and analytics, he has positioned himself as a key player in the industry.

Collaborations

John has collaborated with notable colleagues such as Sean Muller and Stuart Schwartzapfel. Their combined efforts contribute to the advancement of advertising technologies and the development of effective campaign strategies.

Conclusion

John McCloskey's innovative contributions to advertising technology demonstrate his commitment to enhancing the effectiveness of advertisement campaigns. His patent reflects a forward-thinking approach that leverages real-time data to optimize advertising strategies.