Company Filing History:
2 out of 3 Years Active: 2022-2024
Title: Innovations by John Holsworth
Introduction
John Holsworth is an accomplished inventor based in Livermore, CA (US). He has made significant contributions to the field of internet advertising, holding a total of 3 patents. His work focuses on improving advertising efficiency through innovative techniques.
Latest Patents
One of John Holsworth's latest patents is titled "Management of cannibalistic ads to improve internet advertising efficiency." This invention involves generating a cannibalism score for a paid ad in a search engine results page (SERP). The process includes gathering keywords relevant to an advertiser and defining rules that compute a cannibalism score for the ad in relation to a corresponding unpaid listing. The cannibalism score estimates the reduction in revenue to the advertiser due to the ad appearing alongside the corresponding listing. The method involves providing a keyword to a search engine, receiving a SERP, determining the position of the first ad placed by the advertiser, and applying the rules to obtain a cannibalism score for the ad.
Career Highlights
John Holsworth is currently employed at Taskmaster Technologies Inc., where he continues to develop innovative solutions in the advertising sector. His expertise in managing advertising strategies has made him a valuable asset to the company.
Collaborations
John collaborates with his coworker, Matt LeBaron, to further enhance their projects and drive innovation within their field.
Conclusion
John Holsworth's contributions to internet advertising through his patents demonstrate his commitment to improving efficiency in the industry. His innovative approaches continue to shape the future of advertising technology.