Company Filing History:
Years Active: 2023
Title: The Innovative Mind of John E. Sormark
Introduction
John E. Sormark is a notable inventor based in Redwood City, CA (US). He has made significant contributions to the field of media technology, particularly in the area of advertisement management within media streams. His innovative approach has led to the development of a unique patent that addresses the challenges of schedule drift in media content.
Latest Patents
Sormark holds a patent titled "Use of in-band data to correct schedule drift." This patent describes a method and system designed to control the timing of monitoring for the presence of replaceable advertisements in a media stream. The method involves determining a time offset based on the difference between the occurrence of a content event in the media stream, as indicated by in-band data, and the occurrence of the same event as indicated by external schedule data. By applying this time offset, the scheduled time of advertisements can be adjusted, ensuring that the monitoring for replacement advertisements is timely and effective. He has 1 patent to his name.
Career Highlights
John E. Sormark is currently employed at Roku, Inc., a company known for its innovative streaming technology. His work at Roku has allowed him to explore and implement cutting-edge solutions in the media industry. His contributions have been instrumental in enhancing the user experience by improving advertisement placement and timing.
Collaborations
Throughout his career, Sormark has collaborated with talented individuals such as Alejandro Gutierrez and Shashank C. Merchant. These collaborations have fostered a creative environment that encourages innovation and the development of new ideas.
Conclusion
John E. Sormark is a distinguished inventor whose work has significantly impacted the media technology landscape. His patent on correcting schedule drift showcases his innovative thinking and dedication to improving advertisement management. His contributions continue to shape the future of media streaming and advertisement integration.