Company Filing History:
Years Active: 2012
Title: John Barr - Innovator in Online Advertising Revenue Maximization
Introduction
John Barr is an accomplished inventor based in San Mateo, CA (US). He has made significant contributions to the field of online advertising through his innovative methods aimed at maximizing publisher revenue. With a focus on technology and advertising, Barr has developed a unique approach that enhances the efficiency of ad impression allocation.
Latest Patents
John Barr holds a patent for a "Method and apparatus for maximizing publisher revenue." This computer-implemented method involves determining a ratio of guaranteed ad impressions to expected remaining ad impressions. If the ratio falls below a certain threshold, the method identifies a minimum bid value based on this ratio. It then compares this minimum bid value to a received bid value for an ad impression. If the received bid value meets or exceeds the minimum bid value, the ad impression is allocated to the owner of the received bid. Conversely, if the ratio exceeds the threshold, the ad impression is allocated to the owner of the guaranteed ad impressions. This innovative method is stored on a computer-readable storage medium, showcasing Barr's technical expertise.
Career Highlights
John Barr is currently associated with Yieldex, Inc., where he applies his skills in online advertising technology. His work focuses on developing solutions that optimize revenue for publishers in the digital advertising space. Barr's contributions have positioned him as a key player in the industry, driving advancements that benefit both advertisers and publishers.
Collaborations
Throughout his career, John Barr has collaborated with notable professionals, including Tom Shields and C. Douglas Cosman. These partnerships have allowed him to enhance his projects and contribute to the development of innovative advertising solutions.
Conclusion
John Barr's work in maximizing publisher revenue through innovative methods has made a significant impact in the online advertising industry. His patent and contributions reflect his dedication to improving the efficiency of ad impression allocation. Barr continues to be a valuable asset in the field of technology and advertising.