Company Filing History:
Years Active: 2020-2023
Title: Innovations by Joel Peter Meyer: A Pioneer in Dynamic Market Pricing
Introduction
Joel Peter Meyer is an innovative inventor based in Temple City, California. With a remarkable record of two patents, he has made significant contributions to the field of dynamic market pricing, particularly in real-time auctions. His work focuses on creating fair pricing mechanisms that benefit both publishers and advertisers in the digital advertising landscape.
Latest Patents
Meyer’s latest patents revolve around the concept of generating dynamic market pricing for use in real-time auctions. This system offers a fair pricing structure for online publishers and advertisers alike. The mechanism operates when a user views content on the internet. An online publisher sends executable instructions to notify an advertisement source of an impression that needs filling by an advertiser. This impression is then submitted to a real-time bidding market where competing advertisers can place their bids. The system dynamically generates pricing for each competing advertiser, allowing for a comparison of bids to identify the highest or winning bid, as well as a clearing price associated with it. This innovation not only enhances the bidding process but also ensures a fair marketplace for all stakeholders involved.
Career Highlights
Joel Peter Meyer is affiliated with OpenX Technologies, Inc., a company that specializes in digital advertising solutions. His work at OpenX focuses primarily on developing technologies that facilitate more efficient advertising practices. Meyer’s patents reflect his commitment to advancing the efficiency and fairness of real-time auction systems in the digital advertising industry.
Collaborations
Throughout his career, Meyer has collaborated with notable colleagues such as Qasim Saifee and Michael Todd. Their collective efforts underscore the importance of teamwork in developing groundbreaking technologies that shape the future of online advertising.
Conclusion
Joel Peter Meyer stands out as a key innovator in the realm of dynamic market pricing and real-time auctions. With his two patents and contributions to OpenX Technologies, he continues to pave the way for more equitable advertising solutions. His work not only benefits advertisers but also enhances the overall experience for users by creating a more competitive digital marketplace.