Jingchun Yu

Title: Innovations by Jingchun Yu

Introduction

Jingchun Yu is an accomplished inventor based in Palo Alto, California. She has made significant contributions to the field of advertising technology, particularly in the realm of video advertising. With a total of two patents to her name, her work focuses on enhancing the efficiency and effectiveness of advertisement delivery.

Latest Patents

Jingchun Yu's latest patents include a "Delivery forecast computing apparatus for display and streaming video advertising." This innovative apparatus generates forecasts for compatible advertisement opportunities that will be available over a future time period. It determines one or more compatible advertisement opportunities based on the characteristics of a class of advertisements associated with a content item. The expected output of the content item is derived from historical data and adjusted based on additional information, such as actual output.

Another patent under her name is also titled "Delivery forecast computing apparatus for display and streaming video advertising." This computer-driven apparatus collects metadata from various sources and consumers' display devices. It continually monitors the actual delivery of host videos and develops forecasting inputs based on historical data. The apparatus computes an interim supply of advertising opportunities and provides a human-readable display of the net available supply forecast.

Career Highlights

Jingchun Yu is currently employed at Freewheel Media, Inc., where she applies her expertise in advertising technology. Her innovative approaches have positioned her as a key player in the development of advanced advertising solutions.

Collaborations

Throughout her career, Jingchun has collaborated with notable professionals, including Jonathan Marc Heller and Michael Henry Evangelista. These collaborations have further enriched her work and contributed to the success of her projects.

Conclusion

Jingchun Yu's contributions to the field of advertising technology through her patents demonstrate her innovative spirit and commitment to enhancing advertisement delivery systems. Her work continues to influence the industry and pave the way for future advancements.