Jianfeng Shen

Title: Innovations by Jianfeng Shen

Introduction

Jianfeng Shen is a notable inventor based in San Jose, CA. He has made significant contributions to the field of technology, particularly in the area of search environments. With a total of 5 patents to his name, Shen's work has had a considerable impact on how content is retargeted in digital spaces.

Latest Patents

One of Jianfeng Shen's latest patents focuses on retargeting in a search environment. This patent describes methods, systems, and apparatuses, including computer programs encoded on a computer storage medium, for retargeting content in a search environment. The method involves receiving a request for a content item to be provided with a search results page and determining that one or more retargeted content items are eligible for presentation with the search results page. Each retargeted content item is eligible for presentation based on the search query matching a targeting keyword and the user identifier matching a retargeted identifier included in a retargeting set. A responsive content item is selected based on bids associated with the retargeted content items, and data specifying the responsive content item are provided.

Career Highlights

Jianfeng Shen is currently employed at Google Inc., where he continues to innovate and develop new technologies. His work at Google has allowed him to explore various aspects of search technology and content delivery.

Collaborations

Shen has collaborated with several talented individuals in his field, including Wei-Hsin Lee and Jacob D. Schonberg. These collaborations have contributed to the advancement of his projects and the successful development of his patents.

Conclusion

Jianfeng Shen is a prominent inventor whose work in retargeting content in search environments has paved the way for advancements in digital marketing and user experience. His contributions continue to influence the technology landscape significantly.