Years Active: 2025
Title: The Innovative Mind of Jian Zhao
Introduction
Jian Zhao is a notable inventor based in La Canada, CA (US). He has made significant contributions to the field of dynamic advertisement insertion technology. His innovative approach has led to the development of a unique patent that addresses various challenges in the broadcasting industry.
Latest Patents
Jian Zhao holds a patent for a technique titled "Watermark-based dynamic ad insertion." This invention allows different users to view tailored advertisements based on their profiles while consuming content on broadcast channels or through multichannel video programming distributor (MVPD) channels. The patent presents several solutions to issues associated with watermark-based dynamic ad insertion. It ensures interoperability by introducing a multiplexing technique that prevents DAI watermarks from interfering with other watermarks, such as those used in ATSC 3.0. Additionally, reliability is enhanced through a matched filtering technique, while security is fortified by a mutual authentication method.
Career Highlights
Throughout his career, Jian Zhao has focused on advancing technology in the advertising sector. His work has not only improved the efficiency of ad insertion but has also paved the way for more personalized user experiences. His innovative solutions have garnered attention and recognition within the industry.
Collaborations
Jian Zhao has collaborated with esteemed colleagues, including Joseph M Winograd and Rade Petrovic. These partnerships have contributed to the development and refinement of his patented technology, showcasing the importance of teamwork in innovation.
Conclusion
Jian Zhao's contributions to watermark-based dynamic ad insertion technology highlight his innovative spirit and dedication to improving user experiences in broadcasting. His patent serves as a testament to his expertise and the potential for future advancements in the field.