The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 24, 2025
Filed:
Sep. 27, 2023
Verance Corporation, San Diego, CA (US);
Joseph M. Winograd, San Diego, CA (US);
Rade Petrovic, Fremont, CA (US);
Jian Zhao, La Canada, CA (US);
Patrick George Downes, San Diego, CA (US);
Abstract
A watermark-based dynamic ad insertion (DAI) technique for presenting different users of content different advertisements based on the user's profile for content viewed on broadcast channels or in multichannel video programming distributor (MVPD) channels. A number of solutions issues with watermark-based DAI are presented. Interoperability is addressed by providing a multiplexing technique so that the DAI watermarks do not interfere with other watermarks, such as ATSC 3.0 watermarks. Reliability is addressed by providing a matched filtering technique. Security is addressed by providing a mutual authentication technique.