Location History:
- Laporte, PA (US) (2011)
- Doylestown, PA (US) (1996 - 2018)
Company Filing History:
Years Active: 1996-2018
Title: Innovative Contributions of Jeffrey S. Hamilton in Digital Advertising Technology
Introduction
Jeffrey S. Hamilton, a prolific inventor based in Doylestown, PA, has made significant strides in the realm of digital advertising technology. With a remarkable portfolio of 11 patents, Hamilton has established himself as an influential figure in the development of systems and methods that enhance advertising effectiveness in digital media.
Latest Patents
Hamilton's latest inventions revolve around optimizing the management and insertion of advertisements in digital video streams. One of his notable patents is titled "Advertisement Management System for Digital Video Streams." This Ad Management System (AMS) facilitates the sales and insertion of targeted advertisements into available advertising opportunities. It enables advertisers to define ad characteristics such as target market demographics, required bandwidth, and ad duration. By matching these characteristics to available advertising slots, the AMS enhances the relevance and effectiveness of advertisements.
Another significant invention is the "Method and Apparatus for Inserting Digital Media Advertisements into Statistical Multiplexed Streams." This system details a method for inserting local signals, including advertisements, into statistically multiplexed streams. It involves advanced rate control and timing computation to optimize the insertion of digital advertisements without exceeding bandwidth limitations. The flexibility to define custom bit rate profiles for advertisements showcases Hamilton's innovative approach to improving ad delivery.
Career Highlights
Throughout his career, Jeffrey S. Hamilton has held key positions in influential companies, notably Prime Research Alliance, Inc., and Expanse Networks, Inc. His work in these organizations has contributed to the evolution of advertising technologies and methods, paving the way for more effective marketing strategies in the digital landscape.
Collaborations
Hamilton's journey has been enriched by collaborations with notable colleagues such as Charles Anthony Eldering and Gregory C. Flickinger. These partnerships have not only fostered innovation but have also cultivated a creative environment that encourages the exploration of new ideas within the digital advertising sector.
Conclusion
Jeffrey S. Hamilton's contributions to the field of digital advertising through his inventions and patented technologies have significantly impacted how advertisers engage with consumers. His innovative spirit and dedication to enhancing advertising systems continue to inspire advancements in the industry, securing his legacy as a transformative inventor in the realm of digital media.