Company Filing History:
Years Active: 2024-2025
Title: The Innovative Mind of Jeffrey Houghton in Augmented Reality
Introduction
Jeffrey Houghton, based in East York, CA, is a visionary inventor known for his contributions to augmented reality in the realm of virtual try-on (VTO) technologies. With a remarkable portfolio of two patents, Houghton has significantly advanced the user experience in digital interfaces, particularly in the beauty and fashion industries.
Latest Patents
Houghton’s latest patents showcase his innovative approach to integrating augmented reality into everyday applications. His first patent, titled "Methods and systems for virtual try on (VTO) providing an augmented reality experience," outlines a comprehensive framework for offering a virtual try-on experience for users. This technology enables the customization of customer experiences through web components that vary based on the product or service, including hair, nail, or makeup products with different colors. The components are designed to integrate seamlessly into webpages, allowing for compelling advertisements that enhance user interaction. By executing on a user device, these components deliver a virtual try-on that includes a collection of interfaces presenting pre-rendered 'after' model images—thus enriching the shopping experience.
The second patent, "Systems and methods for improved facial attribute classification and use thereof," delves into deep learning methodologies for facial attribute prediction. This technology aims to enhance augmented and virtual reality interfaces by modifying images based on analyzed facial attributes. The system intelligently applies facial effects that align with these attributes, ensuring a personalized and engaging experience for users.
Career Highlights
Jeffrey Houghton is currently employed at L'Oréal, a leading global beauty company where he applies his expertise in technology and innovation to develop cutting-edge solutions. His focus on augmenting the customer experience through virtual try-on technologies places him at the forefront of digital transformation in the beauty sector. Houghton’s work stands as a testament to how innovative thinking can reshape user engagement in e-commerce.
Collaborations
Throughout his career, Houghton has collaborated with talented coworkers, including Zhi Yu and Yuze Zhang. Their combined efforts in research and development have fostered a creative environment focused on pushing the boundaries of technology to deliver enhanced user experiences.
Conclusion
Jeffrey Houghton’s contributions to the fields of augmented reality and virtual try-on technologies underscore the importance of innovation in today’s digital landscape. By creating systems that provide personalized experiences through advanced facial attribute predictions and augmented reality interfaces, Houghton not only enhances product engagement but also sets new standards for user interaction in retail. As he continues his work at L'Oréal, the potential for future innovations remains vast and exciting.