Jeffrey D Arena

Title: The Innovative Mind of Jeffrey D. Arena

Introduction

Jeffrey D. Arena is a notable inventor based in San Francisco, CA. He has made significant contributions to the field of internet advertising through his innovative patent. His work focuses on enhancing the efficiency of advertisements delivered over the internet.

Latest Patents

Arena holds a patent for the "Collection and delivery of internet ads." This invention involves extracting an index file of suppliers of search result sets for various keywords and an index of ads to be placed. The process includes matching keywords in received queries to suppliers of related search results and ads. The search results are ranked based on criteria such as yield, click-through rates, and history of dealings. The combined search result set is then delivered in response to the received query, with the possibility of reranking and repricing.

Career Highlights

Jeffrey D. Arena has been associated with Looksmart, Ltd., where he has utilized his expertise in internet advertising. His innovative approach has contributed to the company's advancements in the digital advertising space.

Collaborations

Arena has worked alongside talented individuals such as Michael L. Grubb and Michael A. Schoen. Their collaboration has fostered a creative environment that encourages innovation and the development of new ideas.

Conclusion

Jeffrey D. Arena's contributions to internet advertising through his patent demonstrate his innovative spirit and commitment to enhancing digital marketing strategies. His work continues to influence the way advertisements are delivered and ranked online.