Jeffrey Alan Stern

Title: Innovations of Jeffrey Alan Stern

Introduction

Jeffrey Alan Stern is an accomplished inventor based in Hayward, CA (US). He has made significant contributions to the field of technology, particularly in the area of user affinity modeling. With a total of 3 patents to his name, Stern's work has had a notable impact on how campaigns target specific user groups.

Latest Patents

One of Stern's latest patents focuses on determining a target group based on product-specific affinity attributes and corresponding weights. This innovative approach involves a campaign profile that specifies products and/or content items associated with a campaign. A target group selection engine applies an affinity attribute model to user information, determining the user's affinity towards product and content attributes associated with the campaign. The model may be generated using machine learning techniques. Additionally, a user interface allows for the input of target user tuning parameters that specify weights to be applied to the affinity attributes. Based on these weights, an inclusion score and/or exclusion score for the user is determined, ultimately deciding their inclusion in a target group for engaging with the campaign.

Career Highlights

Stern is currently employed at Oracle International Corporation, where he continues to innovate and develop new technologies. His work at Oracle has allowed him to collaborate with other talented professionals in the field.

Collaborations

One of his notable coworkers is Venkata Chandrashekar Duvvuri, with whom he has likely shared insights and expertise in their respective projects.

Conclusion

Jeffrey Alan Stern's contributions to technology and user affinity modeling demonstrate his innovative spirit and commitment to advancing the field. His patents reflect a deep understanding of user behavior and campaign effectiveness, making him a valuable asset in the tech industry.