Jeddy Chang Chen

Title: The Innovative Mind of Jeddy Chang Chen

Introduction

Jeddy Chang Chen, an inventive spirit based in Pasadena, California, has made significant strides in the field of advertisement technology. With three patents to his name, he has contributed innovative solutions aimed at enhancing the efficiency of online advertising platforms.

Latest Patents

Among his most notable creations is an advanced advertisement exchange platform that operates instantaneous auctions of various types for impression allocation. This platform is designed to function in a dynamic, online environment, executing real-time auctions—specifically first and second price auctions—to determine and price advertisement impression allocations effectively. The platform optimally assesses auction results to select the highest bid and corresponding impression instantaneously for ad placement. Additionally, in scenarios where the highest bid comes from a second price bid, the winning Demand-Side Platform compensates based on the second highest bid, which may also include a first price bid.

Another significant patent from Chen focuses on the development of systems and methods for generating dynamic market pricing tailored for real-time auctions. This technology ensures fairness for both publishers and advertisers. The process begins when a user accesses content online, leading a publisher to send out instructions to an advertisement source indicating that an impression needs filling. The impression enters a real-time bidding market where competing advertisers can bid. The innovative system produces dynamic pricing for the advertisers, assisting in determining the highest or winning bid and associated clearing price.

Career Highlights

Jeddy Chang Chen works at OpenX Technologies, Inc., a prominent company specializing in digital advertising technology. His contributions not only enhance the functionality of advertisement platforms but also elevate the overall user experience in online marketing.

Collaborations

Collaborating with notable colleagues such as Qasim Saifee and Michael Todd, Chen's work reflects a synergy of innovation and expertise, contributing to the ongoing evolution of online advertising solutions. Their collective efforts foster creative developments in the tech landscape.

Conclusion

Jeddy Chang Chen exemplifies the essence of innovation in the digital advertising sector. His patents demonstrate a commitment to improving advertisement efficiency and fairness in bidding processes, making him a pivotal figure in advancing technology to meet the demands of the modern advertising world.