Jeannie K Ratliff

Title: Jeannie K Ratliff: Innovator in Data Linking Systems

Introduction

Jeannie K Ratliff is a notable inventor based in Conway, AR (US). He has made significant contributions to the field of data management through his innovative patent. His work focuses on enhancing the way data is linked and utilized, particularly in consumer and business contexts.

Latest Patents

Jeannie K Ratliff holds a patent for a "Data linking system and method using tokens." This method involves linking data through permanent tokens, which can represent various entities such as consumers, businesses, addresses, and households. The tokens are generated in a central repository that maintains an identification class for each entity, containing all relevant information. This system allows for real-time construction of a comprehensive customer view, facilitating better responses to customer interactions. By using tokens instead of traditional identifiers like names and addresses, the system minimizes ambiguities and prevents erroneous duplicates. Additionally, data updates can be performed incrementally, ensuring that the information remains current and accurate.

Career Highlights

Jeannie K Ratliff is associated with Acxiom Corporation, where he applies his expertise in data linking systems. His innovative approach has contributed to the company's reputation as a leader in data management solutions.

Collaborations

Some of his notable coworkers include Charles Bussell and James E Mooney, who have collaborated with him on various projects within the company.

Conclusion

Jeannie K Ratliff's contributions to data linking systems exemplify the importance of innovation in the field of data management. His patent not only enhances the efficiency of data handling but also improves the overall customer experience.