Company Filing History:
Years Active: 2021-2024
Title: Jayashankar Kesavankutty Nair: Innovator in Ad Interaction Data Aggregation
Introduction
Jayashankar Kesavankutty Nair is a notable inventor based in New York, NY (US). He has made significant contributions to the field of advertisement technology, particularly in the aggregation of ad interaction data. With a total of 3 patents to his name, Nair continues to push the boundaries of innovation in this domain.
Latest Patents
Nair's latest patents focus on methods for in-stream aggregation of ad interaction data for users viewing ad content. One variation of his method involves receiving a ping from a visual element loaded onto a mobile device. This ping contains a timestamp and a value representing the proportion of the visual element visible in the viewport. When the value exceeds a threshold, the ping is grouped with others in a ping feed, which includes a unique identifier for the mobile device. If the value falls below the threshold, the advertisement view session is concluded, and a time spent value for visibility is calculated. This data is then outputted to a database, enhancing the understanding of ad engagement.
Career Highlights
Jayashankar Kesavankutty Nair is currently employed at Yieldmo, Inc., where he applies his expertise in advertisement technology. His work focuses on improving the efficiency and effectiveness of ad interactions through innovative methods and technologies.
Collaborations
Nair collaborates with Indu Narayan, contributing to the advancement of their projects and initiatives within the company.
Conclusion
Jayashankar Kesavankutty Nair is a pioneering inventor whose work in ad interaction data aggregation is shaping the future of advertisement technology. His innovative methods and dedication to improving user engagement continue to make a significant impact in the industry.