Jason Harrington

Title: Jason Harrington: Innovator in Advertisement Campaign Optimization

Introduction

Jason Harrington is an accomplished inventor based in Bellevue, WA. He has made significant contributions to the field of advertisement technology, particularly in optimizing advertisement campaigns through innovative methods and apparatuses. His work focuses on enhancing the effectiveness of advertising strategies by utilizing real-time data analysis.

Latest Patents

Harrington holds a patent for the "Provision of recommendations to adjust the advertisement campaign based on real-time generation of a campaign outcome index." This patent describes apparatuses, methods, and storage media designed to provide recommendations for advertisement campaigns. The invention includes a campaign outcome index provision engine that generates a campaign outcome index (COI) based on the ratio between actual outcome key performance indicators (KPIs) and baseline outcome KPIs. Additionally, a recommendation engine is included to adjust the use of advertisements during the campaign based on the generated COI.

Career Highlights

Jason Harrington is currently employed at Ispot.tv, Inc., where he continues to develop innovative solutions for advertisement optimization. His expertise in the field has allowed him to create impactful technologies that enhance the performance of advertising campaigns.

Collaborations

Harrington has worked alongside notable colleagues such as Sean Muller and Stuart Schwartzapfel, contributing to a collaborative environment that fosters innovation and creativity in advertisement technology.

Conclusion

Jason Harrington is a key figure in the realm of advertisement campaign optimization, with a focus on real-time data analysis and innovative solutions. His contributions have the potential to significantly improve the effectiveness of advertising strategies in various industries.