Jason Fairchild

Title: Jason Fairchild: Innovator in Advertising Technology

Introduction

Jason Fairchild is a prominent inventor based in Rolling Hills Estates, California. He holds a total of nine patents, showcasing his innovative contributions to the field of advertising technology, particularly in the realm of video gaming and connected television.

Latest Patents

Among his latest patents is a system and method for linking video-game activation on consoles to connected television advertisement delivery. This innovative system is designed to trigger a “postback” call or signal when a gaming application is activated, allowing for targeted advertising based on user engagement. Another significant patent is the audience responsiveness analytics index for television advertising. This index measures audience responsiveness to video advertising in streaming content, optimizing advertising strategies by assigning scores to households based on their engagement with various advertisements.

Career Highlights

Throughout his career, Jason has worked with notable companies such as Tvscientific, Inc. and OpenX Technologies, Inc. His work has significantly impacted how advertisements are delivered and measured in the digital age.

Collaborations

Jason has collaborated with talented individuals in the industry, including David Koye and Qasim Saifee. Their combined expertise has contributed to the development of innovative advertising solutions.

Conclusion

Jason Fairchild's contributions to advertising technology through his patents and collaborations highlight his role as a leading inventor in the field. His work continues to influence how advertisements are integrated into gaming and television experiences.