Jason Attanasio

Title: Jason Attanasio: Innovator in Targeted Advertising Technology

Introduction

Jason Attanasio is a notable inventor based in Forest Hills, NY (US). He has made significant contributions to the field of targeted advertising through his innovative patent. His work focuses on creating advanced methodologies for device and household mapping, which enhances advertising precision.

Latest Patents

Jason Attanasio holds a patent titled "System and methodology for creating device, household and location mapping for advanced advertising." This patent describes a targeted advertising system that utilizes a broad device footprint to generate advertisements tailored to household demographics and characteristics. The system employs device identifiers and geographical data to associate devices with specific households. By leveraging a diverse array of data assets, the system creates a comprehensive panel of households, devices, individuals, locations, and demographic information. This innovation allows for highly accurate ad targeting across a larger number of devices and locations.

Career Highlights

Jason is currently employed at Csc Holdings, LLC, where he continues to develop and refine his innovative ideas. His work has positioned him as a key player in the advertising technology sector, contributing to the evolution of how targeted advertising is approached.

Collaborations

Jason collaborates with various professionals in his field, including his coworker William Feininger. Their combined expertise enhances the development of advanced advertising solutions.

Conclusion

Jason Attanasio's contributions to targeted advertising technology exemplify the impact of innovation in the advertising industry. His patent reflects a significant advancement in how advertisements can be tailored to meet the needs of specific demographics.