Jarett Hailes

Title: Jarett Hailes: Innovator in Targeted Advertising Technology

Introduction

Jarett Hailes is a notable inventor based in Edmonton, Canada. He has made significant contributions to the field of targeted advertising through his innovative patent. His work focuses on enhancing the effectiveness of advertising by utilizing real-time audience estimation.

Latest Patents

Hailes holds a patent for a "Method and apparatus to perform real-time audience estimation and commercial selection suitable for targeted advertising." This targeted advertising system is designed to select an asset, such as an advertisement, for a current user of a user equipment device, like a digital set-top box in a cable network. The system operates in two modes: a learning mode that gathers user inputs to characterize multiple users of the audience and a working mode that processes current user inputs to match them to identified users. The use of fuzzy logic and stochastic filtering enhances the development of user characterizations and improves the matching process. This innovative approach allows for targeted advertising based not only on household characteristics but also on the specific user within that household.

Career Highlights

Jarett Hailes is currently associated with Invidi Technologies Corporation, where he continues to develop cutting-edge solutions in the advertising technology space. His work has positioned him as a key player in the industry, contributing to advancements that benefit advertisers and consumers alike.

Collaborations

Hailes collaborates with talented professionals in his field, including Michael Kouritzin and Surrey Kim. Their combined expertise fosters an environment of innovation and creativity, driving the development of new technologies.

Conclusion

Jarett Hailes is a pioneering inventor whose work in targeted advertising technology has the potential to transform how advertisements are delivered to consumers. His innovative patent reflects a deep understanding of user behavior and the importance of personalization in advertising.