James R Anderson

Title: Innovations by James R Anderson

Introduction

James R Anderson is a notable inventor based in San Francisco, CA. He has made significant contributions to the field of marketing through his innovative methods and systems. With a total of 2 patents to his name, Anderson has demonstrated a keen ability to leverage technology for effective marketing strategies.

Latest Patents

Anderson's latest patents focus on target marketing. The first patent describes a marketing method and system that involves receiving total population data by a computing system. A peer group is selected from this data, which is associated with a first marketing action. The method generates a list of attributes characterizing the peer group, which includes demographic data and additional purchasing habits. A target group of individuals is then selected, and scores associated with these individuals are generated. The individuals are ranked based on these scores, resulting in a ranking list that is stored for future reference.

Career Highlights

Anderson is currently employed at International Business Machines Corporation, commonly known as IBM. His work at IBM has allowed him to explore and develop innovative marketing solutions that have the potential to transform how businesses approach their target audiences.

Collaborations

Some of Anderson's notable coworkers include Mark Steven Ramsey and David Alec Selby. Their collaboration has likely contributed to the innovative environment at IBM, fostering creativity and the development of groundbreaking marketing strategies.

Conclusion

James R Anderson's contributions to the field of marketing through his patents and work at IBM highlight his innovative spirit and dedication to advancing marketing methodologies. His work continues to influence how businesses engage with their target audiences effectively.