James Liao

Title: James Liao: Innovator in Media Advertising Technology

Introduction

James Liao is a notable inventor based in New York, NY (US). He has made significant contributions to the field of media advertising technology, holding 3 patents that showcase his innovative approach to solving complex problems in the industry.

Latest Patents

Liao's latest patents focus on the dynamic assignment of media advertising orders to broadcast inventory. The first patent describes a planning system that obtains an order attribute table associating media advertising orders with flexibility attribute values. This system generates an inventory table with cells representing station-daypart combinations. It compares flexibility attributes of booked and un-booked orders to optimize scheduling. The second patent elaborates on a planning system that receives media advertising orders with flexibility attributes. It determines associations between advertising orders and inventory based on these attributes, generating non-guaranteed orders and transmitting them to a media delivery system.

Career Highlights

James Liao is currently employed at iHeartMedia Management Services, Inc., where he applies his expertise in media advertising technology. His work has significantly impacted the efficiency of advertising order management and inventory scheduling.

Collaborations

Liao collaborates with talented professionals such as Daniel N. MacTiernan and Amit Aggarwal, contributing to innovative projects within the company.

Conclusion

James Liao's contributions to media advertising technology through his patents and work at iHeartMedia Management Services, Inc. highlight his role as a key innovator in the industry. His advancements in dynamic assignment systems are paving the way for more efficient advertising practices.