This inventor holds 1 USPTO granted patent and 3 published patent applications. Top assignee: Zeta Global Corp.. Active years: 2026.
Company Filing History:
Years Active: 2026
Title: Ivan Povalyaev: Innovator in Media Optimization
Introduction
Ivan Povalyaev is a notable inventor based in Prague, Czech Republic. He has made significant contributions to the field of media optimization through his innovative patent. His work focuses on enhancing the efficiency of online media campaigns, which is crucial in today's digital landscape.
Latest Patents
Ivan holds a patent titled "Optimizing media requests with ensemble learning." This technology aims to optimize media requests to improve efficiency and reduce costs associated with online media campaigns. The system utilizes ensemble learning techniques that leverage multiple machine learning systems trained on diverse datasets. By generating optimized media requests that align with campaign goals, the system minimizes price inefficiencies encountered during the purchase of placements in online media exchanges. Additionally, it incorporates dynamic data, including real-time exchange and impression data, to retrain machine learning systems, thereby enhancing the performance of optimized media requests.
Career Highlights
Ivan Povalyaev is currently employed at Zeta Global Corp., where he applies his expertise in media optimization. His innovative approach has positioned him as a key player in the industry, contributing to the advancement of online marketing strategies.
Collaborations
Ivan collaborates with talented professionals such as Danny Portman and Zachary D. Jones. Their combined efforts foster a creative environment that drives innovation in media optimization.
Conclusion
Ivan Povalyaev's work in optimizing media requests through ensemble learning represents a significant advancement in the field of online media campaigns. His contributions not only enhance efficiency but also reduce costs, making a lasting impact on the industry.