Company Filing History:
Years Active: 2020
Title: Iris Lieuw: Innovator in Marketing Analytics
Introduction
Iris Lieuw is a prominent inventor based in Seattle, WA (US). She has made significant contributions to the field of marketing analytics through her innovative work. With a focus on creating user-friendly solutions, Iris has developed a patent that enhances the way marketing data is visualized and analyzed.
Latest Patents
Iris holds a patent for a "System and method for creation of marketing analytic dashboards." This computer-implemented method provides a graphical user interface (GUI) that allows users to generate a source notebook containing multiple cells with code for visualizations, including charts. The GUI enables users to run the cells before creating the marketing analytic dashboard. The code generates visualizations into a custom dataframe, which is paired with chart properties. An engine processes these pairs to create a preview of each visualization using customer campaign data. The resulting marketing analytic dashboard is accessible through a customer-facing application that updates visualizations with new campaign data.
Career Highlights
Iris is currently employed at Condati, Inc., where she continues to innovate in the field of marketing analytics. Her work focuses on developing tools that empower users to make data-driven decisions effectively.
Collaborations
Iris collaborates with talented individuals such as Kenneth C Gardner and Daniel J Bartow, contributing to a dynamic work environment that fosters creativity and innovation.
Conclusion
Iris Lieuw is a trailblazer in the realm of marketing analytics, with her patented system revolutionizing how businesses visualize and analyze their marketing data. Her contributions are paving the way for more effective marketing strategies in the digital age.